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Wall Street Journal Features TheCarrot!
December 21, 2009: The Wall Street Journal featured TheCarrot.com in its article on smart phone health tracking applications.
Here's an excerpt:
"Even if consumers record their health information for only a couple weeks, it's still valuable, says Douglas Trauner, founder of TheCarrot.com. "This is the first step to preventive care," he says. Mr. Trauner released TheCarrot.com, based in Corte Madera, Calif., in November 2008. It offers more than 30 free trackers for blood pressure, cholesterol, diabetes and other health indicators. Users update the trackers through the Web site or with an iPhone. A BlackBerry version is in the works. The company is getting ready to launch a premium version of TheCarrot that give users additional tools, such as charting functionality, to monitor health and fitness goals for $4.99 a month."
Check out the full article at the Wall Street Journal website:
"Your iPhone Just Called: Your Blood-Sugar Is High"
Here's an excerpt:
"Even if consumers record their health information for only a couple weeks, it's still valuable, says Douglas Trauner, founder of TheCarrot.com. "This is the first step to preventive care," he says. Mr. Trauner released TheCarrot.com, based in Corte Madera, Calif., in November 2008. It offers more than 30 free trackers for blood pressure, cholesterol, diabetes and other health indicators. Users update the trackers through the Web site or with an iPhone. A BlackBerry version is in the works. The company is getting ready to launch a premium version of TheCarrot that give users additional tools, such as charting functionality, to monitor health and fitness goals for $4.99 a month."
Check out the full article at the Wall Street Journal website:
"Your iPhone Just Called: Your Blood-Sugar Is High"
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Why it works
Research has proven that the process of tracking and recording data—food, workouts, moods, and so on—reinforces good behaviors. TheCarrot Premium amps up the tracking experience by making it simple, interactive and fun. Plus, our tools help you identify problem habits so you can make positive changes and gives you access to a supportive online community to help make those changes stick.